Customer Story

MobileOne: Using G Suite to support rapid growth

In its competitive industry, MobileOne delivers better customer experiences by keeping employees informed through real-time collaboration and training in G Suite.

Google Cloud Results

Expanded store locations 340% in just 3 years

• Tracks growth metrics and performance in real time in shared spreadsheets

• Keeps employees across stores trained in latest mobile developments to provide the best customer experience

• Streamlines scheduling of job interviews via Google Hire

• Drives new business by tracking success of customer events in forms

The mobile industry is extremely fast-paced. New smartphones arrive at rapid speed. Smartphone OS updates regularly add new features and capabilities. And by the end of 2018, 5G wireless, the game-changing successor to 4G, will begin to be available in some markets.

With more than 125 T-Mobile premium retail stores across the United States, MobileOne is on the forefront of the mobile industry’s constant, rapid-fire changes. The company is growing quickly, too, expanding its number of stores by 340% in just 3 years.

In this high-growth, non-stop environment, MobileOne’s mission is to keep frontline employees trained, informed, and updated at all times so that they, in turn, can serve as trusted experts to customers. Ultimately, the end game is to stay competitive by delivering the kind of positive experience that encourages customers to return, and to recommend MobileOne to friends.

But fulfilling this mission had become a major operational challenge for MobileOne. Information was typically created in the company’s productivity software suite and shared in emailed file attachments through the company’s on-premises email system. The method was slow and inefficient, and it could introduce errors if an outdated file was emailed.

In addition, there were no central, shared, easily accessible repositories of company knowledge. Thus, to find information shared a few months ago, team members might have to search their email archives for the appropriate file, and the search capabilities of MobileOne’s legacy email system were far from robust. Worse, a file that one employee suddenly needed may exist only on the hard drive of another employee who might be away on vacation.

“Without G Suite, I can’t imagine how we could keep up with everything.” - Revel Stark, Director of Recruiting and Marketing, MobileOne LLC

MobileOne leaders recognized that a digital workforce transformation was needed to help the company stay focused on delivering excellent customer service. In response, the company began moving all employees to G Suite with the help of Suitebriar, a Google Cloud - G Suite Premier partner.

Sharing docs in seconds

G Suite applications help MobileOne team members collaborate, share information, and receive the latest training. G Suite also helps MobileOne move at an accelerated pace. For example, on a recent Sunday, Revel Stark, Director of Recruiting and Marketing at MobileOne, was on his way to the beach with his family when someone in the company needed a document from him right away.

“It took just seconds to launch the Google Drive smartphone app, do a quick search, and share the requested document,” says Revel. “Before G Suite, I’d have to start up my laptop, assuming I even had it with me, and search for the file. If the file wasn’t on my laptop’s drive, it might be Monday before I could have found and shared it. That just doesn’t work for us. Without G Suite, I can’t imagine how we could keep up with everything.”

Creating central repositories

“Now, with Drive and Sheets, everyone has access to the most recent, business-critical information at the same time. Having live spreadsheets helps us ensure that no important information gets lost, despite the rapid pace in which we work.” - Revel Stark, Director of Recruiting and Marketing, MobileOne LLC

Drive, coupled with G Suite apps such as Docs and Sheets, streamlines document sharing at MobileOne by enabling the company to create central repositories of information that are easily accessible and, with Google search technology, easily searchable.

For example, the company used to track operations, growth metrics, and performance in its legacy productivity suite’s spreadsheet application. The spreadsheet files were shared via email. But given MobileOne’s rapid growth, the information in those spreadsheet files could become outdated quickly. And there was confusion at times about which file was the most recent version.

“Now, with Drive and Sheets, everyone has access to the most recent, business-critical information at the same time,” Revel says. “Having live spreadsheets helps us ensure that no important information gets lost, despite the rapid pace in which we work.”

MobileOne has set up a Team Drive for each of the company’s departments, too. “With Team Drives, department heads can make sure their department’s documents are well organized, up to date, and easy to find,” Revel says. “And they can give access only to the people who need it.”

Streamlining interview schedules

The thousands of apps in the G Suite Marketplace enable businesses to add even more functionality to the G Suite apps that their employees use every day. MobileOne uses a third-party scheduling app that integrates with Calendar to streamline the scheduling of job applicant interviews. “Job applicants can look at our calendar and pick an open slot to schedule their interview,” says Revel. “It speeds up the process by not having to go back and forth in email, trying to find a time that’s mutually agreeable.”

Simplifying admin duties

“Before G Suite, it was time consuming to add a new user to our email system,” Revel says. “I’d have to ask our service provider, then wait for them to do it. But with the easy-to-use G Suite admin panel, we can add someone to Gmail ourselves in a minute or two.”

Receiving personalized service

To support the rollout, MobileOne worked with Suitebriar, a Google Cloud - G Suite Premier Partner. Suitebriar efficiently set up MobileOne on G Suite and now provides webinars and on-going support to help MobileOne users get more out of G Suite. “Suitebriar is incredibly responsive,” says Revel. “They know our business, they give us personalized service, and they get back to me quickly when I have questions, sometimes in as soon as 30 seconds.”

Driving new business with Forms

MobileOne uses Forms to help it organize public events and, in combination with Sheets, to measure the success of those events.

Last year MobileOne held 200 events across the company’s 125 stores and is planning to hold up to 400 events this year. The events are designed to connect MobileOne associates with local residents and bring people into its stores who might not otherwise visit.

“We developed a pre-event form that stores use to communicate with our corporate office about what’s needed to set up their event,” Revel explains. “And we have a post-event form that stores can fill out to capture what worked and what didn’t work at the event. The information in that form gets dropped into a Sheets spreadsheet, so we can track the success of events across all stores. It helps us focus on the events that drive the most traffic into stores, where we can connect with locals and show them how we can help them.”

Using Hangouts to train — and applaud

“When a team member in the field does something fantastic, we can gather a bunch of people in a conference room, get that team member into Hangouts, and give him or her a round of applause. It’s a great way to give someone a pat on the back.” - Revel Stark, Director of Recruiting and Marketing, MobileOne LLC

At MobileOne, Hangouts is among the most used G Suite app. The company uses Hangouts to bring executives together in different locations for a weekly briefing. “Hangouts breaks down the barriers that geographical distances create, so that everyone gets quality time together,” Revel says.

Training is another key Hangouts use case. “Because keeping our people well informed is so important, we use Hangouts frequently to train team members,” says Revel. “We’re currently using Hangouts with a Hangouts Meet hardware in our corporate office for training, and we’re considering expanding that by adding 20 to 30 Hangouts Meet hardware in training rooms across all seven states where we operate.”

MobileOne uses Slides for training presentations, which are often scheduled using Calendar and presented in Hangouts. “Calendar makes it easy to set up training events and to see the availability of people you want to invite,” Revel says. When people find a time that works, they simply add a Hangouts link to the calendar event. Then during the Hangouts session, a presenter can launch a Slides presentation, and attendees can ask questions with Hangouts chat. All of this is easy to set up and the training happens in real time, which gives it more of an impact.

The company is also leveraging Hangouts in a less conventional way. “When a team member in the field does something fantastic, we can gather a bunch of people in a conference room, get that team member into Hangouts, and give him or her a round of applause,” says Revel. “It’s a great way to give someone a pat on the back.”

Deployment Partner (G Suite authorized reseller)

Suitebriar Inc.

Suitebriar Inc. is a boutique cloud technology implementation firm that works to help businesses maximize their investment in the cloud. Founded in 2010, Suitebriar is a Google Cloud - G Suite Premier Partner.