Customer Story

New Media Investment Group: Helping local newspapers report

With hundreds of newspapers in its portfolio, New Media Investment Group adopts G Suite as a standard productivity solution to streamline onboarding for acquired papers, boost productivity, and improve collaboration and storytelling with the help of Google Cloud Partners Prodoscore and UpCurve Cloud.

Google Cloud Results

Increases collaboration 10x across company

• Simplifies IT management for acquired media outlets by making G Suite the standard productivity solution

• Replaces legacy work and production software with Google API-enabled cloud services for easier data extraction and custom reporting

• Reduces new acquisition onboarding from weeks to days

Solutions: Collaboration & Productivity
Workloads: Work Transformation

From changing reader habits to shifting ad revenue, the media industry has faced many recent challenges. But for New Media Investment Group, the company is reshaping the story by prioritizing growth and focusing on investing in local journalism. New Media is the largest owner of daily newspapers in the United States, reaching millions of readers every day.

"We've grown and we have to get new employees and locations onto our systems as quickly as possible. G Suite is an excellent environment to not only transform our business but also help us grow." - Mike Reed, CEO, New Media Investment Group

Acquisitions have been a major contributor to New Media's growth, but they have also presented unique operating challenges. For many of the regional newspapers acquired by New Media, each newsroom typically had its own suite of work, sales, and communication applications.

"With outlets across 37 states in more than 500 markets, we knew that trying to maintain the legacy IT setup of every acquired property would be time-consuming, inefficient, and costly," says Mike Reed, CEO, New Media Investment Group.

To address the challenges, New Media looked to adopt a standard, cloud-based set of productivity tools that could be easily deployed at existing and new locations. Working with Google Cloud Partners Prodoscore and UpCurve Cloud, New Media adopted G Suite as the company's standard for collaborating and communicating in the cloud.

Since migrating to G Suite, New Media has seen efficiency gains across its newsroom, production, and sales teams that further boost the quality of journalism offered to readers nationwide. Employees are happier and feel more collaborative since migrating to G Suite.

"We've grown and we have to get new employees and locations onto our systems as quickly as possible," says Mike. "G Suite is an excellent environment to not only transform our business but also help us grow."

Improving onboarding for new acquisitions

When New Media first explored migrating productivity solutions, it needed to address the issue of scalability. The acquired regional daily and weekly newspapers frequently had their own established IT workflows. At one point, this meant the core New Media IT team had to manage many separate vendors that previously handled email and customer contract management at newly acquired publications.

"Whether it's through a shared Calendar event or an email in Gmail, we can easily engage staff, collaborate, and communicate, which is essential to New Media's success." - Mike Reed, CEO, New Media Investment Group

G Suite brought consistency and control to manage the highly dispersed operations. From newsrooms to sales offices, G Suite has become the primary productivity solution for New Media. Products including Docs and Gmail are used for daily work and communication by over 9,000 employees. With G Suite cloud collaboration, editors and reporters can easily work together on stories. Gmail also provides a single email solution for all New Media papers and reduces the time spent on email platform management. Instead of having to navigate multiple productivity solutions, New Media IT can perform administrative tasks such as employee onboarding or pushing updates quickly and at scale.

Within New Media properties, G Suite has helped spur a cultural shift that encourages greater collaboration through ease of use. Because G Suite centralizes work and team communication in one environment, employees can avoid legacy issues such as trying to send files or calendar appointments to other staff members on incompatible productivity platforms.

"G Suite provides greater accountability and efficiency to all of our papers," says Mike. "Whether it's through a shared Calendar event or an email in Gmail, we can easily engage staff, collaborate, and communicate, which is essential to New Media's success."

Building a G Suite infrastructure

Selling ads is central to the success of any publication. New Media has more than 1,000 sales representatives working to serve the nearly 5 million small and medium-sized businesses in its markets. New Media has launched a relationship with Google Cloud Partner Prodoscore to get valuable visibility into sales team productivity. Prodoscore integrates into G Suite and tracks employee efficiency in applications including Hangouts and customer relationship management software.

"You can't be successful without knowledge and Prodoscore will give us this visibility and accountability," says Mike. "Prodoscore dashboards place metrics at our fingertips and help maximize the effectiveness of our sales teams."

The initial location that Prodoscore assisted with saw 203 percent higher Drive engagement among top performers, as well as a 165 percent increase in CRM adoption.

"G Suite gives visibility for management, automates onboarding, and empowers the right people to access information at the right time." - Mike Reed, CEO, New Media Investment Group

When new outlet acquisitions come on board to New Media, Google Cloud Partner UpCurve Cloud guides them through the entire migration process. UpCurve Cloud, which is owned by New Media, brings a rollout team to every newsroom to set up G Suite, transition phone systems, and set up customer relationship management software for sales staff. UpCurve Cloud also helps publications keep their domain and subdomain names while migrating the backend to Gmail, allowing them to maintain the name recognition of their outlets while benefiting from G Suite infrastructure support.

"UpCurve Cloud has been crucial in bringing in new acquisitions under the New Media brand," says Mike. "They've streamlined the entire process, helping automate the onboarding process to drive adoption and a strong return on investment from G Suite."

Streamlining IT for efficiency

When it first migrated to G Suite, New Media knew that it needed a better way to set up its journalists, sales, and office staff for success in their daily work. At the same time, the company needed to strike a balance between allowing its outlets to work independently while finding a cost-effective way to unite its IT infrastructure. With G Suite, New Media has a unified productivity platform that reduces IT management workloads, boosts employee collaboration, and helps improve the quality of work done by local papers.

"Google helps us maintain our focus on producing and investing in high-quality local journalism," says Mike. "G Suite gives visibility for management, automates onboarding, and empowers the right people to access information at the right time."

About the partners

About Prodoscore
Prodoscore, a Google Cloud Partner, helps clients better understand employee productivity by creating staff performance assessments in solutions including G Suite. By measuring employee efficiency in real time with analytics, Prodoscore helps companies create growth opportunities and reach sales goals.


About UpCurve Cloud
Google Cloud Premier Partner UpCurve Cloud specializes in productivity solution and G Suite migration. From business phone system setup to document transfers, UpCurve Cloud engineers and consultants help ensure a smooth transition process for clients.

Learn More

Reach out to our team to see how Google Cloud can help your business