Today’s most successful sales professionals work closely with other teams to create the smooth customer experience that closes more deals faster. But different approaches to teamwork can lead to drastically different results. Cooperation simply means people are working on the same project. Collaboration means you’re working together in real time with your goals and strategies aligned.

Read the Harvard Business Review report to learn why it takes true collaboration to make a meaningful impact on the business.

HBR Illustration of 3 men sitting at a meeting table with puzzle pieces above their heads

About the author:
Ron Ashkenas is a managing partner of Schaffer Consulting. He is a co-author of The GE Work-Out and The Boundaryless Organization. His latest book is Simply Effective.

  • Author
    HBR, Ron Ashkenas

  • Topics
    Collaboration, Work better tips

  • Roles

  • Industries

Want to continue the discussion?