There are so many Google products available and that’s the beauty of the product. It enables the associates to solve their problems and use the technology as they see fit. Now, innovation happens organically.

Alan Mariotti, Vice President of Information Technology & Security

Chico's FAS, Inc. is a specialty retailer of private label women's apparel, accessories and related products. It has 23,000 employees and a portfolio that consists of four brands: Chico’s, White House I Black Market, Soma Intimates and Boston Proper, each of which sell merchandise through branded channels including retail stores, catalogs and ecommerce sites. In recent years, Chico’s FAS, Inc. has made significant strides toward improving its omni-channel capabilities, which reinforce its longstanding commitment to providing an outstanding, personalized customer experience across all of its sales channels.

In 2013, Chico’s FAS, Inc. deployed G Suite to its employees worldwide, across all banners. The move to Google not only serves as an enabler for this strategic vision but also creates a culture of innovation and invention within the organization.1, 2

To date, all teams across the retail organization have reported a boost in productivity and efficiency with the implementation of Google.

See below for a snapshot of the team's journey, and click here to read the full case study.

Chicos transforming retail with G Suite infographic

  1. "Chico’s cuts costs and goes global with G Suite." 15 November 2013. Google Cloud Blog
  2. Company (10-K Report)

For more information about how Chico’s FAS, Inc. is using Google Cloud, click here to read the case study.

  • Author
    Keith Guenther, Global Head of Business & Professional Services, G Suite

  • Topics
    Retail, Collaboration, Productivity Solutions, G Suite

  • Roles

  • Industries

Want to continue the discussion?