Make yourself known in your emails
In digital marketing, building a good reputation is key to establishing your customer base. For instance, to let people know who you are and trust the content you’re sending, include your name and email address in the From field in Gmail. Keep subject lines under 10 words to summarize the essence of your email and focus on what’s most useful and relevant. Even better, choose an image, such as your organization’s logo or a photo of you, as your Gmail picture. When people hover over your name in their inboxes, contacts, or Hangouts lists, they’ll see the picture and recognize who you are.