Use POSTS to upload your Google My Business Posts via the Google My Business API. Post Scheduling for the future and UTM Tagging are baked in.
This tool allows you to easily create and publish Google My Business (GMB) Posts through the GMB API. This allows you easily create posts for multiple locations easily and efficiently, all in one easy to use interface that you already use every day: Google Sheets.
You can easily set up scheduling of posts far out into the future so you can sit down and efficiently build a GMB Campaign out into the future.
The tool also comes with utm tagging baked in. This means that you will efficiently and consistently deliver data to google analytics that makes it easy to track the effectiveness of your posts. You'll know which type of post was responsible for engagement and which specific post was responsible for goal completions like filling out a lead form, or a purchase on an ecommerce site.
UTM Customization for Google My Business Posts
Campaign Source - Set to google by default.
Campaign Medium - Set to organic by default.
Campaign Name - CTA / What's New Post - Set to gmb-whats-new-post by default.
Campaign Name - Event Post - Set to gmb-event-post by default.
Campaign Name - Offer Post - Set to gmb-offer-post by default.
Campaign Name - Alert - Set to gmb-alert-post by default.
What is the Cost?
This Google Sheets Add-on is Free.
Who can I create posts for with this Add-on?
You can create posts for the Google My Business Locations that are tied to the email address that you are using the tool with. If your email address isn't tied to any GMB Locations, then the tool won't work for you.
Tell me more about how the scheduling works.
Set the hour of day you want the tool to run each day, and each day the add-on will check automatically for posts set with that day's publish date. If the dates match, then the Add-on will publish your post for you.
How does the UTM tagging work?
We've set tagging up for your success and here's how: We set up tagging for you according to the tagging structure shared by Claire Carlile's great UTM tagging guide.
This means that you and your agency or business will have a consistent tagging scheme that makes it easy for you to track the effectiveness of your marketing efforts while using Google Posts.
Okay that's cool, can I customize them the way I want to?
Absolutely! You can set the tags to your own structure. Just go to the CONFIG tab and modify the UTM Tagging
What is the Deletion Policy?
You are free to delete the Add-on if it does not work for you for any reason.