Email marketing helps in building and maintaining long-lasting, reliable relations with your customers. But are you sure that all your recipients are opening their emails? And how to guarantee your emails get read and responded by the prospects? A recent survey on Email marketing states that “77% of people reported a boost from video email compared to traditional, typed-out text emails. And 20% of the respondents more than doubled their results with video.” Compared to traditional, text emails, videos work best in achieving the following: Increasing email open rates Getting clicks through your emails Converting your leads Staying in touch Generating referrals How To Benefit From Hippo Video Gmail Add-on? Send Videos Easily: Create marketing videos and testimonials with the add-on and send it to your prospects easily. No downloads, no links, and no attachments. Your videos appear right there in your compose section. Recipients can click to start playing your video. Screen Recording: Record your screen, webcam or both to review documents, give presentations, or educate your prospects and clients. Mobile Friendly: Inbox, mobile, and web-record from any device and have people play it back on any device. Track Engagement Stats: Track the engagement of one email or many at the same time. Spend more time on the prospect who is genuinely interested based on the actual behavior instead of those who aren't. Increase the Follow-ups: Get live notifications of who watched your video and for how long, the click rate and email open rate so you can reach them back instantly.