"Our organisation offers a lot of freedom to all employees. But when it comes to the brand, we believe we only have one shot at doing things right. E-mail signatures are part of our marketing toolbox, and therefore we need to have some sort of control over what message is promoted. With MailDoodler, we can select to what extent we want to control the e-mail signatures centrally and still leave room to our people. It's a perfect way of controlling the brand message while not disturbing individual freedom of expression that we value so dearly."