Section 6: Grow your business
Ready for more? Add new users, create and enhance your online web presence, and adapt G Suite to your growing business needs.
6.1

Create a website for your domain

  • See tips on choosing the right website builder, and find out how to connect your domain to Wix, Weebly, WordPress, and other hosting providers.

View guide

6.2

Add a contractor or employee to G Suite

  • Purchase a user license from your Google Admin Console.
  • Add a user to your G Suite account.

View guide

6.3

Get started with Google My Business

  • Find out what Google My Business can do for you and how you can get your business listed on local Google searches.

View guide

6.4

Use Google+ for your business

  • Discover Google+ and how you can set up your profile and enhance your web presence, create a blog, and engage with potential customers.

View guide

6.5

Learn to use AdWords Express

  • Learn the basics on setting up an AdWords Express account.
  • Find out how to quickly create an ad in just minutes.

View guide

6.6

Improve your site’s performance

  • Take your website one step further by using Google Analytics and Google Search Console to optimize your site and see how customers interact with it.

View guide

Explore more options to grow your business:

FAQ

  • Can I use Google Sites to create a website for my business?

    Google Sites can be used to create a shared resource for your team or organization, because it integrates with G Suite. You can build a site using Google Sites with a drag-and-drop builder, so you can embed documents, maps, calendars, and more. Then publish a site so anyone on the web can see it, or keep it internal for your team.

    You may find that certain web builders, like Wix, Squarespace, Weebly, or WordPress are more appropriate for setting up an online shop or creating a personal website.

  • Why should I set up Google My Business?
    With Google My Business, you have one place where you run your online presence with Google Search, Google+, and Google Maps. You can also run Insights and Google Analytics from one place online, and see how well your website is performing. You can use Google My Business to interact with your visitors and respond to reviews.
  • Will Google My Business help my business show up on Google search?
    Listing your business on Google My Business will help users find you when they search for your services or products locally. Make sure you verify your business on Google Maps, or add your business if it’s not already there. To verify, Google calls the number you indicate or sends you a postcard to ensure you’re at that address.
  • If I already have a website, do I still need to use Google My Business?
    Adding your site to Google My Business gives you an easy dashboard where you can gain more visibility and manage your presence with a listing on Google. Businesses who verified their listing on Google My Business can have their phone number, opening hours, and location appear in Google searches and on Google Maps. This makes it easier for customers to find you. You can also manage your Google+ page from your Google My Business dashboard.
  • How do I ask for or respond to reviews in Google My Business?

    You can get reviews on Google to help your business stand out by asking customers to spread the word about your business. Encourage customers to leave reviews on your Google+ page or Google Maps. Reviews are public, so anyone can see what has been written. You can reply to reviews and thank customers for leaving their comments, and your reply will appear below your customer's review on Google Search and Maps, clearly labeled as the owner’s response.

    To ask for reviews, you can simply ask your customers directly. Or create and share a link that they can click to leave a review. Learn how to read and reply to reviews.

  • How should I use Google+ for my business?
    A Google+ page is automatically created when you sign up for Google My Business, and it lets you manage your business online across all of Google’s products. Google+ is a network that lets you build new relationships with prospective clients, and share relevant information with people in your network. You can post photos and comments, reply to other people’s posts, and build qualified leads with people who have the similar interests. It allows you to interact with and bring your brand closer to your potential customers.
  • I have a personal Gmail account; can I use it for my Google+ profile?
    With Google, there’s only one account for all your Google services. Each account and Google username with Google is completely separate. Every Google account can have a Google+ profile, and since your personal Gmail account isn’t your business email, you should set up Google+ with your G Suite business email to make the most of your Google services. You can share data between your services, such as Gmail, Drive, Google+, Google My Business, Maps, and more.
  • What’s the difference between AdWords and AdWords Express?

    You can use AdWords Express or AdWords to display ads on Google.com or Google Maps. It’s best to use only one of these advertising tools at a time to avoid conflicts in your ad management.

    AdWords Express is fully automated and is most suited to small businesses who want to have their ads up and running quickly, and want to manage their campaigns on their own. AdWords Express offers lists of keyword ideas based on your business and lets you choose your budget.

  • Where will my AdWords Express ad show up?
    When you set up and publish an ad using AdWords Express, your ad shows up next to Google search results on the web, mobile phones, Google Maps, and relevant partner websites. For brick-and-mortar businesses, your ad can also show when people search for your products or services in your location (for example, “bakery Chicago”) on Google Search or Maps. You can choose which countries or cities your ad appears in.
  • How do I connect my website to Google Analytics?
    You can set up Google Analytics on your website to get more information on how people find and interact with your site. After you sign up for Google Analytics and create your account, you get a Google Analytics HTML snippet that you add to your website pages. Google Analytics connects to your site using this code. Find out more about setting up Google Analytics.